Revenue Generator

dollar tree scenario: let them advertise for rent a lane in their stores. If they get a request, they take down the information, call rent a lane to have a lane delivered to the store, pay rent a lane 275, charge the party 425, then have their staff deliver the lane to the party, along with party supplies. When done, they bring lane back to their store and keep for the month. Any other party requests they get during the month are their full profits. so if they get 3 parties booked at 425 each, they gross 1275, pay rent a lane 275, and net 1000 per month, per store, per lane. in the case of dollar tree, in which there are 15000 stores, @ 1000 profit x 15000 = 15000000 x 12 months = 180000000 (180 million) profit. realistic scenario, however, is 36 stores locally x 1000 = 36000 x 12 months = 432000 per year. rent a lane gets 275 x 36 = 9900 x 12 months = 118800 per year. the only thing dollar tree needs to do is to enlist staff to transport the lane, set up party, set pins if necessary and bring lane back to store and 'store it'. they need to take the orders, and they need to post the brochures/poster advertisement in store at counter. and/or print ad on receipt, or something similar. sub rent lane host leagues, collect on lineage host leagues, get free advertising on web pages of each league. if they get several leagues across several stores, then their advertising reaches a lot more areas and people. with prospect of renting out the lane, and collecting on lineage during the week for leagues, the lane more than pays for itself. lineage only applies to hospitals, sr centers, etc, but they can still reap the same sub-renting deal. they can buy party supplies, and make a profit from the markup. perhaps give a discount to dollar tree, if they have several stores taking a rent a lane. this could be 275, otherwise the rental fee from rent a lane could be 275 per party, 350 per weekend, or 425 per month.

Child Care
Healthy Bodies and Healthy Minds are the Future of our Society

Looking for a great idea for your Day Care center? Duckpin bowling is an instant favorite among kids. There are a plethora of advantages to having "small ball" bowling as a part of kids' daily regimens:

  • Begins developing muscle tone
  • Enhances hand-eye coordination, balance, and the idea of physics (hit the front pin first to cause a chain reaction)
  • Educational (counting the pins and helping with developing abstract thinking -- setting the pins in the appropriate configuration)
  • Promotes teamwork (setting pins for each other), so it's not all about just one child
  • Reduces shyness (play with the other children)
  • Inspires self-confidence
  • Non-contact sport
  • Size of the child doesn't matter
  • As a group activity, the kids aren't locked into playing. They can come back to it at their own leisure if they lose focus
  • And most important of all - It's fun!!
From a business standpoint, a short phrase next to a Day Care listing/advertisement stating, "We now have real Duckpin Bowling" could lure parents to inquiring about the details of a Child Care provider.


Senior Care
There are No Age Limits on Fun

Senior citizens are a natural fit for the BACK ALLEY product. Benefits for this age group of players include:

  • Promotes hand-eye coordination, and steadies balance
  • Muscle tone building through repetition of rolling a ball
  • Provides a focus
  • Allows seniors to re-live past glories, and explore new variations of games (Skittles, for example, has many different, fun versions)
  • Low impact physically. With "small ball bowling", the smaller ball is much easier to handle than a conventional tenpin ball, and thus less jarring on the body. And, with BACK ALLEY, the 'slide' is not a part of the equation and therefore the chance of falling is much less of an issue
  • Relieves stress


Business Promotions"
Announce your 'Brand' to the Public with an Eye-Catching and Inviting Display

UNIQUE, ALLURING, MAGNETIC, ENGAGING: All these adjectives describe the BACK ALLEY unit, which are key factors in attracting customers to your brand. Why are these ingredients important advertisers for your business?

  • Unique: Something new and different gets a person's attention
  • Alluring: People see it and come to it
  • Magnetic: The fascination of seeing a game in action, played by others is entertaining
  • Engaging: There is a temptation to get in on the fun -- attendees soon want to give it a try

School Programs

Bowling as a Physical Education function -- In the 1960s, many high schools in the Washington area featured duckpin bowling as part of the "Phys Ed" curriculum. And back in 1997, a Colorado district featured duckpin bowling in its school educational awareness program.

Party Rentals

Rent a Lane parties are a "natural" for birthday celebrations. Birthdays are one of the dependent sources of revenue for bowling centers

Fire Houses

24-hour shifts can get pretty boring between calls. A bowling lane at the fire house can be a great diversion for our brave figefighters.

Amusement Businesses, Theme Parks, Arcades, and Carnivals

A Skittles lane is the perfect addition to a carnival. The difficulty level for rolling a strike or spare is deceptive, and a viable temptation for customers to give a try.